
Strategic clarity for Apostolates, Nonprofits, & Mission-driven Businesses
Selah. A pause, a moment to weigh what matters before moving forward. That's the work: stepping back with your organization to see clearly, then building a plan that actually gets executedThe Selah Group is led by Samuel M. Nunnally, Sr.: a nonprofit executive, apostolate director, former pastor, financial services leader, and founder of a national faith-media brand, It's Okay To Be Catholic. Sam has spent 25+ years doing the work he now consults on: growing ministries, optimizing systems, and leading teams through change.
Who We Work With:Parishes and apostolatesCampus and collegiate ministriesFaith-based and humanitarian nonprofitsIndividual leaders seeking coaching, spiritual direction, or crisis-aware training
Ready for your Selah Moment?
Meet Sam
Samuel M. Nunnally, Sr. brings over 25 years of leadership experience at the intersection of faith, finance, and organizational formation, helping churches and nonprofits navigate meaningful change.He serves as a Pastoral Advisor, Organizational Systems Expert, Digital Evangelization Personality, Leadership Coach, and Businessman. Before founding The Selah Group, Sam led Catholic Ministry at Florida State University, turning Catholic Noles into one of the fastest-growing student organizations in the country through major gains in social media reach, student involvement, and annual support.His background also includes nearly a decade as a Financial Services Executive managing multi-state operations and large-scale profit responsibility, plus 20 years in Protestant pastoral ministry focused on discipleship, counseling, and capital campaigns. He later worked as a Change Enablement Consultant helping nonprofits through workforce and process transitions.Currently in formation for Lay Dominican life, Sam holds a Ph.D. in Historical Theology, a Master of Theological Studies, and a B.A. from Samford University, alongside a certification as a Mental Health Coach through the AACC. He lives in Tallahassee, Florida, with his wife Amber and their four children, and has experience as both an adoptive and foster parent.
Services
Nine ways The Selah Group helps organizations pause, discern, and move forward:
- Organizational Management Consulting- Campus Ministry Consulting & Growth Strategy- Volunteer & Donor Development- Process & Systems Improvement- Leadership Development & Team Building- Business & Financial Operations Consulting- Digital Media & Brand Strategy- Pastoral Care & Mental Health Coaching- Retreat and Mission Speaking
Process
Step 1: Pause (Discovery)We start with a conversation, followed by a structured discovery process: interviews with key staff or leadership, a review of existing systems and documents, and (when relevant) a look at financials, org chart, and digital presence. No engagement begins without this step.Step 2: Discern (Plan)You receive a clear, written assessment: what's working, what's not, and a prioritized action plan. This is a deliverable on its own. Some clients stop here and implement independently.Step 3: Move Forward (Implementation)For clients who want a partner through execution, we move into a project engagement or advisory retainer. This includes hands-on work building the systems, programs, or strategies identified in the plan.Step 4: Sustain (Growth)Before an engagement closes, we build the internal capacity and documentation your team needs to sustain the change without ongoing outside help unless you want us to stay on as an advisor.
What Others are Saying
Sam didn't just hand us a binder of recommendations and disappear. He sat with our board through messy meetings, helped us actually agree on a structure, and then stayed until the new system was running on its own. That's the difference between a consultant and someone who's actually led an organization before.
— Board Chair, Regional NonprofitWe'd plateaued for years. Sam looked at our numbers, our staff structure, and our online presence in the same conversation. Most consultants only see one of those. Within a semester our engagement numbers were the best they'd been in the program's history, and our staff finally had job descriptions that made sense.
— Campus Ministry DirectorSelah isn't a tagline for Sam, it's actually how he works. He makes you pause and name the real problem before he'll let you jump to a fix...which is frustrating for about a week and then incredibly clarifying. The rebrand and content strategy he built for us wasn't cosmetic; it came out of that diagnostic work.
— Nonprofit Communications Director
Our Relationships

Let's Talk
Every Selah engagement starts with a conversation. No obligation, no pitch deck. Reach out to us and let's learn from each other.
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